Visa | Winter Olympics
“Visa Wins Sponsorship Engagement Gold Medal”- Adweek
Instead of a splashy stunt, we used Visa’s sponsorship of the Sochi Winter Olympics to start a global social conversation about achievement. From on the ground in Russia in real time, we made 250 pieces of inspirational and congratulatory content across 6 social channels and 28 countries. The campaign dominated 40% of all Twitter Olympic conversation and had more Facebook engagements than all other sponsors combined.
Awards: Finalist: The Mashies, Best Use of Vine | Honoree: The Webby Awards, Social Media Campaign | Finalist: The Shorty Awards, Vine
Team: CW: Haley Ray; CD: Josh Young & Ben Waldman; CCO: David Weinstock
“Visa Makes Olympic Sponsorship Count”- MediaPost
Small selection of my favorite Vines (remember Vine? RIP):
My partner and I also had the opportunity to spend 3 weeks in Sochi working directly with the Visa clients to interview athletes and create live content. Some #sochiproblems, a weird diet, sunbathing & snow, but an incredible experience. Here are some shots from deep in the Adler region of Russia:
