Intuition | Greentimidation

“Schick and Beth Behrs mock sustainability-splainers in ad for new eco-friendly razor” The Drum

It’s easy to give up on going green, feeling no matter how hard we try, we can never live green enough. We call this Greentimidation. To launch Schick’s eco-friendly bamboo razor, we partnered with comedic actor Beth Behrs to prove that even the small act of changing your shave routine is an environmental act you can feel proud of.

Team: ACD: Kyle Swoyer | CW: Emily Curran

Jewel and Cedric the Entertainer loved it. Career made.

“This Earth Day, Schick is introducing a sustainable razor for consumers who might be experiencing ‘Greentimidation’”

“This campaign is hilarious and the message is simple: shake the green guilt and take the step, no matter how small it may be”