Talenti | Case of the Mondaes
“While some people fear the so-called "Sunday Scaries," Talenti has a solution for National Ice Cream Day.”- Good Morning America
As part of Talenti’s “Raise the Experience” campaign, we reimagined the ice cream sunday to give people a cure for their monday blues: a Case of the Mondaes. Launching on hottest, worst Monday of the year, we served up the first ever CRAVABLE Mondae. This elevated summery treat was available to sweaty commuters in NYC’s Bryant Park and delivered to doorsteps around the country through DoorDash.
The ‘Mondae”
We developed a one-of-a-kind recipe modeled off of a champagne float that not only tapped into the premium branding of Talenti, but included “feel good” foods to brighten the Monday mood.
Talenti Summer Strawberry Sorbetto, De Soi Très Rosé Sparkling Non-Alcoholic Aperitif with adaptogens, freeze dried strawberry slices, white chocolate shavings, topped with edible flowers
Even in 95 degree heat, Monday commuters lined up around the block for a taste of Talenti
“Talenti's Case of the Mondaes Kits Sweeten the Worst Day of the Week”
“Talenti Is Giving Away 500 Luxurious Treat Kits For National Ice Cream Day”
“Introducing the Talenti ‘mondae’, the sundae with a sorbetto twist and luxurious toppings is making its debut in the free* Case of the Mondaes kit offered via DoorDash”
